Live-streaming e-commerce fuels consumption in Luohu
On Feb. 24th, the Award ceremony for the 2024 Shenzhen Luohu New year Webcast Competition took place at Dongmen's Qiefangxi Square. The New Year Webcast Competition aimed to thoroughly explore a selection of outstanding local business anchors and spearhead the innovative development of Luohu's live-streaming e-commerce through talent cultivation, establishing a novel model for live streaming that empowers commercial consumption.
The webcast encompassed five primary categories: gold and jewelry, automotive consumption, home life, Spring Festival flower markets, and Dongmen talent showcases. This infused a vibrant festive atmosphere into Luohu during the Year of the Dragon, propelling New Year consumption in the district and concurrently boosting both live streaming traffic and business popularity. The award ceremony seamlessly integrated activities such as a spirited dance parade, lantern riddles-solving, and a folk music concert.
Liu Yaoxian, a representative winner and head of Marketing at Zhou Liu Fu Jewelry Co., Ltd., expressed that Luohu has cultivated a conducive environment for businesses to actively participate in live-streaming. Throughout the competition, Zhou Liu Fu's live broadcasts also received substantial government support, assisting brands in making meaningful contributions to enhancing Luohu's status as a prominent hub for gold and jewelry.
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