Jewelry testing institutions help consolidate consumers’ trust
The Luohu administration for market regulation recently organized an
inspection of the gold and jewelry testing institutions in Shuibei,
Luohu.
Local political advisors and representatives of guilds were invited join the inspection.
As
the main hub of Shenzhen's gold and jewelry industry, Shuibei boasts 40
leading jewelry enterprises and 29 well-known Chinese jewelry brands,
with over 10,000 business units and more than 150,000 workers. Their
annual sales revenue accounts for about 50% of the domestic gold and
jewelry wholesale market sales.
The testing institutions are
essential to the gold and jewelry industry. There are 47 gold and
jewelry testing institutions in Luohu, accounting for 90.4% of all such
institutions in Shenzhen, and many of them are branches of national
industry-leading units.
Luohu often organizes free jewelry test
activities in Shuibei, in which eight jewelry testing institutions are
entrusted to provide consumers with free jewelry testing services. Last
year, it offered free testing for more than 4,000 batches of gold and
jewelry products for consumers, which has consolidated their trust in
the gold and jewelry dealers.